ABOUT BNI

What is BNI

BNI is a 40-year-old business and professional networking organization that allows only one person from each trade or profession to join a chapter. BNI has over 335K+ members worldwide, in 76 different countries, from over 300 different types of professions, all of whom have benefited from increased referral business as a result of BNI.

Belonging to BNI is like having dozens of salespeople working for you! Because every single company and entrepreneur out there needs more sales. BNI provides a structured referral networking system to he lp generate referrals by sharing business connections

The philosophy of this organization is built upon the idea of “Givers Gain®”: By giving business to others, you will get business in return. This is predicated on the age-old idea of “What goes around, comes around.”

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Global Stats

340K+

GLOBAL MEMBERS

11300+

GLOBAL CHAPTERS

16.8M

MEMBER REFERRALS

$25.04B

MEMBER GENERATED BUSINESS

Our Mission

The mission of BNI is to help BNI Members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

Our Core Values

BNI is built on a set of guiding principles which form the foundation on which members interact, conduct themselves and fulfill their goals. At BNI, we’re Changing the Way the World does Business^®.

Givers Gain^®

Givers Gain is the underlying philosophy of BNI. We exemplify that by giving business to others; you will get business in return.

Lifelong Learning

We believe in the continuous improvement of personal and professional skills. BNI provides a variety of opportunities to support lifelong learning.

Traditions + Innovation

Tradition in an organization tells us where we come from and lays the foundation of who we are, but we must always be looking for ways to innovate.

Positive Attitude

BNI provides an environment that enables you to surround yourself with people who want to help you succeed.

Building Relationships

Networking is more about farming connections with new contacts than hunting for them. People want to do business with people they know and trust. It’s about cultivating those relationships.

Accountability

If you want to have a powerful personal network, you must have accountability. Otherwise, it becomes a social group.

Recognition

It’s important to recognize those who are contributing.

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Visiting a BNI Chapter is free and gives you the chance to connect with quality business professionals from your local community to explore opportunities.

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BNI Finland

Founded in 2014. BNI Finland has grown into the country's largest and most successful business referral organization. In 2024, BNI Finland had 36 Chapters and about 850 members. In 2024, approximately 35,000 recommendations were issued in Finland, generating a turnover of EUR 46.2 million. This means that members gained an average of 56 100€ in additional turnover with the help of the recommendations. The average value of one recommendation was about 1320€.